The Design Essentials Honey Crème Moisture Retention Super Detangling Conditioning Shampoo is an extreme moisture preserving shampoo that gently cleanses and restores moisture balance to dry or damaged hair leaving strands feeling soft, smooth, and most importantly hydrated! Formerly known as the classic Moisture Retention Shampoo, you'll find yourself wondering "Where has this been all my life" when you discover the non-stripping formula that can be used daily to soften hair for easy detangling, thus increasing hair manageability and overall shine.